Cinedrome releases very first
Swiss Bollywood DVD
second movie of Farhan Akhtar, one of the most promising young
Bollywood directors, is a nontypical movie of commercial Hindi
cinema. The story doesn't follow the usual Bollywood path.
Mainly the film surprises by its innovative and modern style.
LAKSHYA can be compared in every sense with Hollywood productions.
In this movie the action sequences actually are technically
perfect and the terrific scenery of the rugged Himalaya mountains
in Ladakh might not have been shown in this way in any other
film before. Even though this Indian movie stands for a different
kind of "Bollywood", it still shows some of the many
realities of this huge and multifaceted country, India. Firstly,
the story of a boy, who doesn't have a clue what to do with
his future, what to become in life, a problem which is common
for today's Indian youth from the steadily growing middle class.
Secondly the backdrop of the Kargil War, which raged in the
border region between India and Pakistan only seven years ago,
still isn't digested in neither of the two countries and time
and time again leads to discussions about the question of guilt
and meaninglessness of this war and the conflict about Kashmir
therefore is a successful combination of an entertaining coming
of age story and a film on the dramatic military action on
the backdrop of a senseless war, which is unique in Bollywood.
is one of the best examples of the «New
Hindi Cinema», the new, intelligent commercial Indian
cinema of international quality.
never know where life will take you." These words could not
have been more true than in the case of Karan Shergill (Hrithik
Roshan), the protagonist of Lakshya. Karan Shergill, born to
rich, affluent parents, lives life not worrying about tomorrow,
like many of todays kids of the Indian upper class. Karan hasn't
a clue about what to do with his future! He is forever at the
crossroads of life. The only thing stable in his life is Romila
Dutta (Preity Zinta), a bright and ambitious young woman. Romi,
as she is known, loves Karan and believes that someday, he
will find his calling. From one day to another, out of a fancy,
he decides to join the army. Here begins his journey.
A journey that will
test Karan physically, mentally and emotionally.
A journey that will
stretch him far beyond his limitations.
A journey that will
force him to make bitter choices.
A journey that he
will start as a boy but will end as a man...
of our commitment for Bollywood and to meet our high quality
standards, Cinedrome is releasing its own DVD of LAKSHYA
in Switzerland. We
didn't spare any efforts and worked hard to be able to present
certainly the best DVD version of this movie. For example
we didn't do our video transfer from the lower resolution
4:3 TV master but produced a real anamorphic picture from
a high definition master, the Dolby Digital 5.1 Hindi audio
track is pitch corrected for PAL and the completely subtitled
supplements (on a second DVD9 disc) have been directly encoded
from a PAL master to achieve the best possible picture quality
also there. The full length German dubbed audio track (which
has been produced by RTL II) is also available in Dolby Digital
5.1. Furthermore our DVD has attractive animated menus selectively
in German, French and Italian. The main movie is also subtitled
in those three official Swiss languages (English subtitles
for the main movie were not possible due to licensing law,
but at least the supplements have English subtitles besides
of German and French).
LAKSHYA DVD, which is being distributed by the independent
distributor moviemento and made in Switzerland, is the first
of a series of more DVDs, which we plan to release in Switzerland.
One of the following movies will be DIL CHAHTA HAI, again
the DVD will have the best possible quality. We also want
to achieve that in the future Swiss companies also can profit
from the legal Swiss DVD market, because until now all German
versions Bollywood DVDs were released by German companies.
And we also want to set an example for better quality, because
most companies which are releasing Hindi movies on DVD (even
the ones from India, USA and UK) don't really care for top
quality. In Germany way too many bad quality Bollywood DVDs
and quite a few mediocre movies have been released, so that
the market almost collapsed after the sensational boom of
German Bollywood DVDs last year (after the Hindi/English
original versions, second most Bollywood DVDs worldwide are
released in German language since then).
want to contribute with our high quality DVD releases of
top Hindi movies to our commitment to make Bollywood popular
also amongst the local Swiss audience and to fight against
the still wide spread prejudices, that Bollywood is only
trivial, lesser quality entertainment and that Bollywood
movies are always only about kitschy love stories.
DVD of LAKSHYA is being distributed
by moviemento throughout
Switzerland and is now available in shops and in our Cinedrome
TRAILER & SONG
Trailer, 2:11 min, 15.3 MB
Song Promo, 1:02 min, 11.8 MB
MPEG4 H.264 files, resolution 768x328 pixel (original
cinema format scope 2.35:1), subtitled in German